I'm Daniel Houston, a designer and aspiring art director with an educational background in public relations and marketing (Bachelor of Science - Communication / Concentration in Public Relations). I've deployed dozens of products across major retailers like Walmart, Target and H.E.B. and designed products that went on to generate hundreds of thousands of sales on real shelves and virtual ones too. I attribute this to understanding public relations, and how to reach a consumer effectively.

 

To me, design is more than visual deliverable.  By designing strategies, designing narratives, and designing campaigns, I design the experience that creates a lifelong customer. 

​

I combine ambitious creative vision with practicality and effectiveness - I want to find out what works, and then make it work in the most beautiful fashion possible. I'm the type of person who always has questions, who exhausts every resource before seeking help (this is why IT support loves me, I've already restarted the computer). I love communicating ideas and results in a digestible manner, and I love teaching and learning new skills.

​

Interests outside of work are closely tech related - I love testing the limits of AI models and also the limits of my wallet when it comes to PC building, VR headsets, 3D printing and other expensive hobbies.