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MARKETING
CAMPAIGNS
Role: Creative Project Manager, Marketing Strategist
Team: Art Director, Graphic Designer, Marketing Manager
Marketing campaigns are a critical part of growth & revenue for any consumer brand, especially an emergent one like Sow Good. With extensive collaboration with my marketing manager, we devised audience-conscious ideas and strategies across digital channels, leveraging social media, influencer partnerships, and targeted ads to maximize reach and engagement.
This approach ensures our campaigns resonate with consumers, drive brand awareness, and ultimately support our sales goals. In my role, I conceptualize and execute these campaigns while making sure any deliverables or marketing collateral align with Sow Good's art direction.
This strategic product launch campaign culminated in a high-profile showcase on the NASDAQ Tower in Times Square. The initiative positioned our innovative freeze-dried offerings as market disruptors, demonstrating our rapid expansion and technological capabilities. By securing this premier advertising space, we amplified brand visibility while establishing ourselves as pioneers in this new confectionary space.
(Tracked by OUTFRONT Media in partnership with Cuebiq for geofencing/mobile analytics)
Ad One (September 13, 2024)
Website Visits: +4,850 (+35%)
D2C Online Orders: +525 (+15%)
Email Signups: +410 (+18%)
Branded Search Volume: +38%
Social Media Impressions: 750,000
Ad Two (October 31, 2024)
Website Visits: +6,300 (+42%)
D2C Online Orders: +682 (+18%)
Email Signups: +515 (+22%)
Branded Search Volume: +45%
Social Media Impressions: 900,000
11,150 Additional Visits // 1,207 Additional Orders // 925 New Subscribers // +41.5% Average Increase // 1.65 Million Total Impressions
TOTAL CAMPAIGN IMPACT:
This campaign was less of a product launch and more of a focused effort to highlight one of our flagship products, Peach Perfect. We also used this as an opportunity to showcase the revamped packaging design and art direction.
The scope of this campaign spanned multiple channels and platforms, leveraging a blend of paid and owned media like digital advertising, social media, and targeted email outreach to maximize reach and engagement.
Campaign Targets:
Revenue: $80,000
Paid Media ROAS: 2.5x
MoM Sales Growth: +5%
Organic CTR: 1.5%
Email CTR: 2%
Paid Social CTR: 1.2%
Email List Growth: +500
BOGO50 Orders: 1000
Campaign Targets:
Revenue: $60,000
Paid Media ROAS: 2.5x
MoM Sales Growth: +8%
Organic CTR: 2%
Email CTR: 3%
Paid Social CTR: 2%
Email List Growth: +2,500
Promo Orders: 30o
For Sow Good's Black Friday campaign, I coordinated with the Marketing Manager to design a sale offering up to 30% off on a variety of our freeze-dried treats. The goal was to create an eye-catching, high-impact promotion drove sales and enhanced brand visibility during the competitive holiday shopping season.
From crafting compelling messaging to designing visually engaging graphics and coordinating across digital platforms, I ensured the campaign maintained Sow Good's unique voice while appealing to their customer base.
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