WORK EXPERIENCE
WORK
EXPERIENCE
SOW GOOD, INC.
SOW GOOD, INC.
SOW GOOD, INC.
SOW GOOD, INC.
PROMOTED TO CREATIVE LEAD
PROMOTED TO CREATIVE LEAD
PROMOTED TO CREATIVE LEAD
PROMOTED TO CREATIVE LEAD
DALLAS, TX
DALLAS, TX
DALLAS, TX
DALLAS, TX
Jan 2024 - PRESENT
Jan 2024 - PRESENT
Jan 2024 - PRESENT
Jan 2024 - PRESENT
• Designs multi channel marketing campaigns that exceed KPIs, including a Black Friday campaign that generated $77k with an ROI of 3.17x and a Times Square, New York product launch as a major brand moment.
• Oversees packaging development for 30+ SKUs, ensuring compliance in international markets and maintaining global brand consistency.
• Manages a multidisciplinary creative team (design, web, video), driving collaboration and ensuring high quality deliverables as well as professional development through individual trainings and structured feedback sessions.
• Designs multi channel marketing campaigns that exceed KPIs, including a Black Friday campaign that generated $77k with an ROI of 3.17x and a Times Square, New York product launch as a major brand moment.
• Oversees packaging development for 30+ SKUs, ensuring compliance in international markets and maintaining global brand consistency.
• Manages a multidisciplinary creative team (design, web, video), driving collaboration and ensuring high quality deliverables as well as professional development through individual trainings and structured feedback sessions.
SOW GOOD, INC.
SOW GOOD, INC.
SOW GOOD, INC.
SOW GOOD, INC.
HIRED AS GRAPHIC DESIGNER
HIRED AS GRAPHIC DESIGNER
HIRED AS GRAPHIC DESIGNER
HIRED AS GRAPHIC DESIGNER
DALLAS, TX
DALLAS, TX
DALLAS, TX
DALLAS, TX
MAY 2023 - JAN 2024
MAY 2023 - JAN 2024
MAY 2023 - JAN 2024
MAY 2023 - JAN 2024
• Led a complete brand identity overhaul spanning product packaging, print and digital/social media from concept to execution, repositioning Sow Good from health foods to majority market shareholder in a niche candy category, securing placement in major national retailers like Target, Kroger, H.E.B., etc.
• Developed retail displays, tradeshow booths, marketing collateral & visual assets for catalogs, social media, and other digital channels.
• Led a complete brand identity overhaul spanning product packaging, print and digital/social media from concept to execution, repositioning Sow Good from health foods to majority market shareholder in a niche candy category, securing placement in major national retailers like Target, Kroger, H.E.B., etc.
• Developed retail displays, tradeshow booths, marketing collateral & visual assets for catalogs, social media, and other digital channels.
BASF NORTH AMERICA
BASF NORTH AMERICA
BASF NORTH AMERICA
BASF NORTH AMERICA
PUBLIC AFFAIRS COORDINATOR
PUBLIC AFFAIRS COORDINATOR
PUBLIC AFFAIRS COORDINATOR
PUBLIC AFFAIRS COORDINATOR
HOUSTON, TX
HOUSTON, TX
HOUSTON, TX
HOUSTON, TX
MAY 2022 - NOV 2022
MAY 2022 - NOV 2022
MAY 2022 - NOV 2022
MAY 2022 - NOV 2022
• Produced internal communications materials for 500+ employees, including safety campaigns, newsletters, employee highlights and digital signage.
• Created marketing collateral including educational materials and presentation decks, translating complex chemical processes into visual narratives.
• Collaborated with corporate communications team to align local visual materials with global brand guidelines, maintaining site-specific messaging.
• Produced internal communications materials for 500+ employees, including safety campaigns, newsletters, employee highlights and digital signage.
• Created marketing collateral including educational materials and presentation decks, translating complex chemical processes into visual narratives.
• Collaborated with corporate communications team to align local visual materials with global brand guidelines, maintaining site-specific messaging.
SKILLS
SKILLS
• Art Direction
• Art Direction
• Brand Development
• Brand Development
• Adobe Creative Suite
• Adobe Creative Suite
• Product & Packaging Design
• Product & Packaging Design
• Web Design (Figma, Wix, Framer)
• Web Design (Figma, Wix, Framer)
• AI Tools (Image, Video Generation)
• AI Tools (Image, Video Generation)
• Marketing Strategy
• Marketing Strategy
• Campaign Strategy
• Campaign Strategy
• Email Marketing
• Email Marketing
• Content Planning
• Content Planning
• Communication
• Communication
• Budget Management
• Budget Management
EDUCATION
EDUCATION
LAMAR UNIVERSITY
LAMAR UNIVERSITY
B.S. COMMUNICATIONS - PUBLIC RELATIONS
B.S. COMMUNICATIONS - PUBLIC RELATIONS
B.S. COMMUNICATIONS - PUBLIC RELATIONS
BEAUMONT, TX
BEAUMONT, TX
GRADUATED MAY 2023
GRADUATED MAY 2023
LIBERTY UNIVERSITY
LIBERTY UNIVERSITY
M.A. VISUAL COMMUNICATION DESIGN
M.A. VISUAL COMMUNICATION DESIGN
M.A. VISUAL COMMUNICATION DESIGN
BEAUMONT, TX
BEAUMONT, TX
WILL GRADUATE MAY 2027
WILL GRADUATE MAY 2027
