WORK EXPERIENCE
WORK
EXPERIENCE
Creative Lead @ Sow Good
Creative Lead
@ Sow Good
Dallas, TX | Jan 2024 - Present
Dallas, TX | Jan 2024 - Present
Dallas, TX | Jan 2024 - Present
• Executes end-to-end design and contributes ideation for high-impact marketing initiatives, spanning digital advertising, web UI/UX, social media campaigns and print collateral, including a Black Friday campaign that generated $77,000+ with 3.17x ROI, and a Times Square, New York product launch as a major brand moment.
• Oversees development for 30+ products in major national retailers like Target, H.E.B. and Trader Joes, including packaging manufacturer vendor sourcing, dielines, nutrition facts and design, ensuring compliance in international markets and global brand consistency.
• Provides art direction, constructive feedback, and sets objectives for a multidisciplinary team (design, web, video), driving collaboration and elevating the overall quality, creativity, and consistency of creative output.
• Develops decks, icons, display mockups and complex photo composites - leveraging AI tools when necessary - for mission critical objectives and campaigns where deadline and budget are primary constraints.
• Executes end-to-end design and contributes ideation for high-impact marketing initiatives, spanning digital advertising, web UI/UX, social media campaigns and print collateral, including a Black Friday campaign that generated $77,000+ with 3.17x ROI, and a Times Square, New York product launch as a major brand moment.
• Oversees development for 30+ products in major national retailers like Target, H.E.B. and Trader Joes, including packaging manufacturer vendor sourcing, dielines, nutrition facts and design, ensuring compliance in international markets and global brand consistency.
• Provides art direction, constructive feedback, and sets objectives for a multidisciplinary team (design, web, video), driving collaboration and elevating the overall quality, creativity, and consistency of creative output.
• Develops decks, icons, display mockups and complex photo composites - leveraging AI tools when necessary - for mission critical objectives and campaigns where deadline and budget are primary constraints.
Graphic Designer @ Sow Good
Graphic Designer
@ Sow Good
Dallas, TX | May 2023 - Jan 2024
Dallas, TX | May 2023 - Jan 2024
Dallas, TX | May 2023 - Jan 2024
• Led a complete brand identity overhaul spanning product packaging, print and digital/social media from concept to execution, repositioning Sow Good from health foods and snacks to majority market shareholder in the freeze-dried candy category.
• Designed retail displays, tradeshow booths, marketing collateral and visual assets for catalogs, social media, and other digital channels.
• Led a complete brand identity overhaul spanning product packaging, print and digital/social media from concept to execution, repositioning Sow Good from health foods and snacks to majority market shareholder in the freeze-dried candy category.
• Designed retail displays, tradeshow booths, marketing collateral and visual assets for catalogs, social media, and other digital channels.
Public Affairs Assistant @ BASF
Public Affairs
Assistant @ BASF
Public Affairs
Assistant @ BASF
Houston, TX | May 2023 - Jan 2024
Houston, TX | May 2023 - Jan 2024
Houston, TX | May 2023 - Jan 2024
• Produced internal communications materials for 500+ employees, including safety campaigns, corporate newsletters, employee highlights, S.O.P.s and digital signage at multiple plant locations across Texas and Louisiana.
• Created email blasts, educational materials and presentation decks, translating complex chemical processes into clear visual narratives.
• Collaborated with communications team to align local visual materials with global brand guidelines, maintaining site-specific messaging.
• Produced internal communications materials for 500+ employees, including safety campaigns, corporate newsletters, employee highlights, S.O.P.s and digital signage at multiple plant locations across Texas and Louisiana.
• Created email blasts, educational materials and presentation decks, translating complex chemical processes into clear visual narratives.
• Collaborated with communications team to align local visual materials with global brand guidelines, maintaining site-specific messaging.
SKILLS
SKILLS
Art Direction
Art Direction
Creative Direction
Creative Direction
Public Relations
Public Relations
Presentation and Pitching
Presentation and Pitching
Brand Identity & Systems
Brand Identity & Systems
Layout & Composition
Layout & Composition
Color Theory (WCAG)
Color Theory (WCAG)
UI/UX (Figma, Framer, Wix)
UI/UX (Figma, Framer, Wix)
Illustration & Iconography
Illustration & Iconography
Image Compositing
Image Compositing
Data Visualization
Data Visualization
Motion Design
Motion Design
Adobe Creative Suite
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Premiere Pro
Photoshop, Illustrator, InDesign, Premiere Pro
AI & Generative Tools
AI & Generative Tools
GPT, Claude, Gemini, Midjourney, Nanobanana, Veo, Sora, ElevenLabs
LLMs, Midjourney, Nanobanana, Veo, Sora, ElevenLabs
GPT, Claude, Gemini, Midjourney, Nanobanana, Veo, Sora, ElevenLabs
GPT, Claude, Gemini, Midjourney,
Nanobanana, Veo, Sora, ElevenLabs
EDUCATION
EDUCATION
LAMAR UNIVERSITY
LAMAR UNIVERSITY
B.S. COMMUNICATIONS - PUBLIC RELATIONS
B.S. COMMUNICATIONS - PUBLIC RELATIONS
B.S. COMMUNICATIONS - PUBLIC RELATIONS
BEAUMONT, TX
BEAUMONT, TX
GRADUATED MAY 2023
GRADUATED MAY 2023
LIBERTY UNIVERSITY
LIBERTY UNIVERSITY
M.A. VISUAL COMMUNICATION DESIGN
M.A. VISUAL COMMUNICATION DESIGN
M.A. VISUAL COMMUNICATION DESIGN
BEAUMONT, TX
BEAUMONT, TX
WILL GRADUATE MAY 2027
WILL GRADUATE MAY 2027
