Marketing campaigns are a critical part of growth & revenue for any consumer brand, especially an emergent one like Sow Good. With extensive collaboration with my marketing manager, we devised audience-conscious ideas and strategies across digital channels, leveraging social media, influencer partnerships, and targeted ads to maximize reach and engagement.
This approach ensures our campaigns resonate with consumers, drive brand awareness, and ultimately support our sales goals. In my role, I conceptualize and execute these campaigns while making sure any deliverables or marketing collateral align with Sow Good's art direction.
Marketing campaigns are a critical part of growth & revenue for any consumer brand, especially an emergent one like Sow Good. With extensive collaboration with my marketing manager, we devised audience-conscious ideas and strategies across digital channels, leveraging social media, influencer partnerships, and targeted ads to maximize reach and engagement.
This approach ensures our campaigns resonate with consumers, drive brand awareness, and ultimately support our sales goals. In my role, I conceptualize and execute these campaigns while making sure any deliverables or marketing collateral align with Sow Good's art direction.
Marketing campaigns are a critical part of growth & revenue for any consumer brand, especially an emergent one like Sow Good. With extensive collaboration with my marketing manager, we devised audience-conscious ideas and strategies across digital channels, leveraging social media, influencer partnerships, and targeted ads to maximize reach and engagement.
This approach ensures our campaigns resonate with consumers, drive brand awareness, and ultimately support our sales goals. In my role, I conceptualize and execute these campaigns while making sure any deliverables or marketing collateral align with Sow Good's art direction.
This strategic product launch campaign culminated in two high-profile showcases on the Nasdaq Tower in Times Square. The initiative positioned our innovative freeze-dried offerings as market disruptors, demonstrating our rapid expansion/catalogue growth with a focus on innovative offerings never-before-seen in the freeze-drying space. We took advantage of promotional marketing rates for the advertising space due to our recent listing on Nasdaq to maximize ROI.
This strategic product launch campaign culminated in two high-profile showcases on the Nasdaq Tower in Times Square. The initiative positioned our innovative freeze-dried offerings as market disruptors, demonstrating our rapid expansion/catalogue growth with a focus on innovative offerings never-before-seen in the freeze-drying space. We took advantage of promotional marketing rates for the advertising space due to our recent listing on Nasdaq to maximize ROI.
Major Brand Moment - Sow Good goes Public!
Major Brand Moment - Sow Good goes Public!
Major Brand Moment - Sow Good goes Public!
Major Brand Moment - Sow Good goes Public!
D2C Revenue: $20.7K on $17.5k spend (1.18x)
D2C Revenue: $20.7K on $17.5k spend (1.18x)
D2C Revenue: $20.7K on $17.5k spend (1.18x)
D2C Revenue: $20.7K on $17.5k spend (1.18x)
Estimated Total Impact: $23.6k on $17.5k spend (1.35x)
Estimated Total Impact: $23.6k on $17.5k spend (1.35x)
Estimated Total Impact: $23.6k on $17.5k spend (1.35x)
Estimated Total Impact: $23.6k on $17.5k spend (1.35x)
// OVERVIEW
SEC. 01 OF 02
Goal: Launch our new snack lines and boost online sales and brand interest
Placement: Nasdaq Tower, Times Square (digital)
Dates: Two single days (October 18 & Nov 2, 10 am to 10 pm)
Total Campaign Cost: $17,500 (promotional rate for newly listed company, inclusive)
To measure, we used similar nearby cities like Boston & Philly as a control. We looked at:
Online orders shipped to NYC vs the two control cities
Average Order Value
Branded Search
Store visit trends near our top NYC retailers
SEC. 02 OF 02
// RESULTS
Online Orders (both flight weekends combined):
NYC: +519 orders vs normal weekend average
Control cities: +266 orders vs normal average
We can reasonably attribute around 260 of these NYC orders directly to the billboard.
Revenue from those orders:
AOV: $45
Incremental Online Revenue (NYC): 260 x 45 = $11,700
Nearby Spillover (New Jersey, outer boroughs not in NYC count)
Additional Estimated Incremental Orders: +200
Incremental Online Revenue (NYC): 260 x 45 = $9,000
Attributable D2C revenue (NYC + Spillover)
$11,700 + $9,000 = $20,700
Brand Interest (supporting signals, not counted in ROAS)
Branded searches in NYC: +20% vs normal; control cities: +7%
Retail store visits near our top 10 NYC stores: +6% vs normal (visit trend only, no POS data)
Return: (using D2C revenue only)
Total Campaign Cost: $17,500
ROAS: $20,700 / $17,500 = 1.18x or +18%
Estimated Retail Impact
Including a cautious share of the store-visit effect:
Assuming 15% of the additional store visits turned into a purchase, with about $6 average brand margin per sale
Estimated Incremental Store Visits: 3,200 across the two weekends (from foot-traffic report uplift)
Modeled Retail Margin: 3,200 x 15% x $6 = $2,880
Combined Revenue/Margin: $20,700 + $2,880 = $23,580
ROAS: $23,580 / $17,500 = 1.35x
EVERYTHING IS
PEACHES
EVERYTHING IS
PEACHES
EVERYTHING IS
PEACHES
EVERYTHING IS
PEACHES
This campaign was less of a product launch and more of a focused effort to highlight one of our flagship products, Peach Perfect. We also used this as an opportunity to showcase the revamped packaging design and art direction.
The scope of this campaign spanned multiple channels and platforms, leveraging a blend of paid and owned media like digital advertising, social media, and targeted email outreach to maximize reach and engagement.
Campaign Targets:
This campaign was less of a product launch and more of a focused effort to highlight one of our flagship products, Peach Perfect. We also used this as an opportunity to showcase the revamped packaging design and art direction.
The scope of this campaign spanned multiple channels and platforms, leveraging a blend of paid and owned media like digital advertising, social media, and targeted email outreach to maximize reach and engagement.
Campaign Targets:
This campaign was less of a product launch and more of a focused effort to highlight one of our flagship products, Peach Perfect. We also used this as an opportunity to showcase the revamped packaging design and art direction.
The scope of this campaign spanned multiple channels and platforms, leveraging a blend of paid and owned media like digital advertising, social media, and targeted email outreach to maximize reach and engagement.
Campaign Targets:
This campaign was less of a product launch and more of a focused effort to highlight one of our flagship products, Peach Perfect. We also used this as an opportunity to showcase the revamped packaging design and art direction.
The scope of this campaign spanned multiple channels and platforms, leveraging a blend of paid and owned media like digital advertising, social media, and targeted email outreach to maximize reach and engagement.
Campaign Targets:
Revenue: $80,000
Paid Media ROAS: 2.5x
MoM Sales Growth: +5%
Organic CTR: 1.5%
Email CTR: 2%
Paid Social CTR: 1.2%
Email List Growth: +500
BOGO50 Orders: 1000
D2C Revenue: $93.2k on $25.6k spend (3.64x)
D2C Revenue: $93.2k on $25.6k spend (3.64x)
D2C Revenue: $93.2k on $25.6k spend (3.64x)
D2C Revenue: $93.2k on $25.6k spend (3.64x)
// OWNED MEDIA
SEC. 01 OF 03
Organic Post/Story Metrics:
Cross-Platform Impressions: 950,000
Click-Thru Rate (Where Available): 1.3% (12,350)
Month-Over-Month Email Signups: +609 (+3.6%)
Month-Over-Month Sales Increase: +6%
Revenue: $17,854
Organic Post/Story Metrics:
Cross-Platform Impressions: 950,000
Click-Thru Rate (Where Available): 1.3% (12,350)
Month-Over-Month Email Signups: +609 (+3.6%)
Month-Over-Month Sales Increase: +6%
Revenue: $17,854
Organic Post/Story Metrics:
Cross-Platform Impressions: 950,000
Click-Thru Rate (Where Available): 1.3% (12,350)
Month-Over-Month Email Signups: +609 (+3.6%)
Month-Over-Month Sales Increase: +6%
Revenue: $17,854
Email Outreach Performance:
Reach: Approximately ~320,000
Click-Thru Rate: 2.1% (6,720)
Order Conversion Rate: 3.7%
BOGO50 Redemption Orders: 933 (+5%)
Revenue: $10,242
Email Outreach Performance:
Reach: Approximately ~320,000
Click-Thru Rate: 2.1% (6,720)
Order Conversion Rate: 3.7%
BOGO50 Redemption Orders: 933 (+5%)
Revenue: $10,242
Email Outreach Performance:
Reach: Approximately ~320,000
Click-Thru Rate: 2.1% (6,720)
Order Conversion Rate: 3.7%
BOGO50 Redemption Orders: 933 (+5%)
Revenue: $10,242
Standard Post (Instagram, Facebook, TikTok)
Standard Post (Instagram, Facebook, TikTok)
Standard Story Post
Standard Story Post
EMAIL OUTREACH
EMAIL OUTREACH
SEC. 02 OF 03
// PAID MEDIA
Meta Ad Metrics:
Impressions: 1,250,000
CTR: 1.6% (20,000)
Orders: 900
CPM: $8.00
Spend: $10,000 // Revenue: $29,192
Meta Ad Metrics:
Impressions: 1,250,000
CTR: 1.6% (20,000)
Orders: 900
CPM: $8.00
Spend: $10,000 // Revenue: $29,192
Meta Ad Metrics:
Impressions: 1,250,000
CTR: 1.6% (20,000)
Orders: 900
CPM: $8.00
Spend: $10,000 // Revenue: $29,192
Meta Ad Metrics:
Impressions: 1,250,000
CTR: 1.6% (20,000)
Orders: 900
CPM: $8.00
Spend: $10,000 // Revenue: $29,192
TikTok Ad Metrics:
Impressions: 800,000
CTR: 1.1% (8,870)
Orders: 460
CPM: $1.25
Spend: $9,200 // Revenue: $22,000
TikTok Ad Metrics:
Impressions: 800,000
CTR: 1.1% (8,870)
Orders: 460
CPM: $1.25
Spend: $9,200 // Revenue: $22,000
TikTok Ad Metrics:
Impressions: 800,000
CTR: 1.1% (8,870)
Orders: 460
CPM: $1.25
Spend: $9,200 // Revenue: $22,000
TikTok Ad Metrics:
Impressions: 800,000
CTR: 1.1% (8,870)
Orders: 460
CPM: $1.25
Spend: $9,200 // Revenue: $22,000
Google Ad Metrics:
Impressions: 800,000
CTR: 1.3% (9,690)
Orders: 410
CPM: $4.50
Spend: $4,400 // Revenue: $12,265
Google Ad Metrics:
Impressions: 800,000
CTR: 1.3% (9,690)
Orders: 410
CPM: $4.50
Spend: $4,400 // Revenue: $12,265
Google Ad Metrics:
Impressions: 800,000
CTR: 1.3% (9,690)
Orders: 410
CPM: $4.50
Spend: $4,400 // Revenue: $12,265
Google Ad Metrics:
Impressions: 800,000
CTR: 1.3% (9,690)
Orders: 410
CPM: $4.50
Spend: $4,400 // Revenue: $12,265
Netflix Ad Metrics:
Impressions: 71,400
Scan Rate: 1% (714)
Orders: 36
CPM: $28
Spend: $2000 // Revenue: $1,700
Netflix Ad Metrics:
Impressions: 71,400
Scan Rate: 1% (714)
Orders: 36
CPM: $28
Spend: $2000 // Revenue: $1,700
Netflix Ad Metrics:
Impressions: 71,400
Scan Rate: 1% (714)
Orders: 36
CPM: $28
Spend: $2000 // Revenue: $1,700
Netflix Ad Metrics:
Impressions: 71,400
Scan Rate: 1% (714)
Orders: 36
CPM: $28
Spend: $2000 // Revenue: $1,700
// RESULTS
SEC. 03 OF 03
Total Paid Media Spend: $25,600
Total Revenue Generated: $93,253
Return on Ad Spend: 3.64x
Total Paid Media Spend: $25,600
Total Revenue Generated: $93,253
Return on Ad Spend: 3.64x
Total Paid Media Spend: $25,600
Total Revenue Generated: $93,253
Return on Ad Spend: 3.64x
Organic and Email:
Drove $28,096 in revenue through 1.27M impressions, +6% MoM sales growth, and steady email list growth.
Organic CTR: 1.3% / Email CTR: 2.1% / Email Conversion Rate: 3.7%
Organic and Email:
Drove $28,096 in revenue through 1.27M impressions, +6% MoM sales growth, and steady email list growth.
Organic CTR: 1.3% / Email CTR: 2.1% / Email Conversion Rate: 3.7%
Organic and Email:
Drove $28,096 in revenue through 1.27M impressions, +6% MoM sales growth, and steady email list growth.
Organic CTR: 1.3% / Email CTR: 2.1% / Email Conversion Rate: 3.7%
Organic and Email:
Drove $28,096 in revenue through 1.27M impressions, +6% MoM sales growth, and steady email list growth.
Organic CTR: 1.3% / Email CTR: 2.1% / Email Conversion Rate: 3.7%
Paid Social and Search:
Meta Ad: $29,191 revenue on $10,000 spend (2.9x ROAS, 1.6% CTR)
TikTok Ad: $22,000 revenue on $9,200 spend (2.4x ROAS, 1.1% CTR)
Google Ad: $12,265 revenue on $4,400 spend (2.8x ROAS, 1.3% CTR)
Netflix Ad: Underperformed with $1,700 revenue on $2,000 spend (0.85x ROAS)
Paid Social and Search:
Meta Ad: $29,191 revenue on $10,000 spend (2.9x ROAS, 1.6% CTR)
TikTok Ad: $22,000 revenue on $9,200 spend (2.4x ROAS, 1.1% CTR)
Google Ad: $12,265 revenue on $4,400 spend (2.8x ROAS, 1.3% CTR)
Netflix Ad: Underperformed with $1,700 revenue on $2,000 spend (0.85x ROAS)
Paid Social and Search:
Meta Ad: $29,191 revenue on $10,000 spend (2.9x ROAS, 1.6% CTR)
TikTok Ad: $22,000 revenue on $9,200 spend (2.4x ROAS, 1.1% CTR)
Google Ad: $12,265 revenue on $4,400 spend (2.8x ROAS, 1.3% CTR)
Netflix Ad: Underperformed with $1,700 revenue on $2,000 spend (0.85x ROAS)
Paid Social and Search:
Meta Ad: $29,191 revenue on $10,000 spend (2.9x ROAS, 1.6% CTR)
TikTok Ad: $22,000 revenue on $9,200 spend (2.4x ROAS, 1.1% CTR)
Google Ad: $12,265 revenue on $4,400 spend (2.8x ROAS, 1.3% CTR)
Netflix Ad: Underperformed with $1,700 revenue on $2,000 spend (0.85x ROAS)
Opportunities for Improvement:
In the future, I'd refocus the budget away from Netflix due to how much it underperformed, but I think it was useful this time for a brand moment at the very least. There is optimization to be done on organic and email strategies so that engagement and conversion rates can rise.
Opportunities for Improvement:
In the future, I'd refocus the budget away from Netflix due to how much it underperformed, but I think it was useful this time for a brand moment at the very least. There is optimization to be done on organic and email strategies so that engagement and conversion rates can rise.
Opportunities for Improvement:
In the future, I'd refocus the budget away from Netflix due to how much it underperformed, but I think it was useful this time for a brand moment at the very least. There is optimization to be done on organic and email strategies so that engagement and conversion rates can rise.
Opportunities for Improvement:
In the future, I'd refocus the budget away from Netflix due to how much it underperformed, but I think it was useful this time for a brand moment at the very least. There is optimization to be done on organic and email strategies so that engagement and conversion rates can rise.
For Sow Good's Black Friday campaign, I coordinated with the Marketing Manager to design a sale offering up to 30% off on a variety of our freeze-dried treats. The goal was to create an eye-catching, high-impact promotion drove sales and enhanced brand visibility during the competitive holiday shopping season.
From crafting compelling messaging to designing visually engaging graphics and coordinating across digital platforms, I ensured the campaign maintained Sow Good's unique voice while appealing to their customer base.
Campaign Targets:
For Sow Good's Black Friday campaign, I coordinated with the Marketing Manager to design a sale offering up to 30% off on a variety of our freeze-dried treats. The goal was to create an eye-catching, high-impact promotion drove sales and enhanced brand visibility during the competitive holiday shopping season.
From crafting compelling messaging to designing visually engaging graphics and coordinating across digital platforms, I ensured the campaign maintained Sow Good's unique voice while appealing to their customer base.
Campaign Targets:
For Sow Good's Black Friday campaign, I coordinated with the Marketing Manager to design a sale offering up to 30% off on a variety of our freeze-dried treats. The goal was to create an eye-catching, high-impact promotion drove sales and enhanced brand visibility during the competitive holiday shopping season.
From crafting compelling messaging to designing visually engaging graphics and coordinating across digital platforms, I ensured the campaign maintained Sow Good's unique voice while appealing to their customer base.
Campaign Targets:
For Sow Good's Black Friday campaign, I coordinated with the Marketing Manager to design a sale offering up to 30% off on a variety of our freeze-dried treats. The goal was to create an eye-catching, high-impact promotion drove sales and enhanced brand visibility during the competitive holiday shopping season.
From crafting compelling messaging to designing visually engaging graphics and coordinating across digital platforms, I ensured the campaign maintained Sow Good's unique voice while appealing to their customer base.
Campaign Targets:
Revenue: $60,000
Paid Media ROAS: 2.5x
MoM Sales Growth: +8%
Organic CTR: 2%
Email CTR: 3%
Paid Social CTR: 2%
Email List Growth: +2,500
Promo Orders: 1000
D2C Revenue: $77.7k on $14.3k spend (3.17x)
D2C Revenue: $77.7k on $14.3k spend (3.17x)
D2C Revenue: $77.7k on $14.3k spend (3.17x)
D2C Revenue: $77.7k on $14.3k spend (3.17x)
// OWNED MEDIA
SEC. 01 OF 03
Organic Post/Story Metrics:
Cross-Platform Impressions: 850,000
Click-Thru Rate (Where Available): 2.5% (21,250)
Week-Over-Week Email Signups: +3,312
Organic Post/Story Metrics:
Cross-Platform Impressions: 850,000
Click-Thru Rate (Where Available): 2.5% (21,250)
Week-Over-Week Email Signups: +3,312
Organic Post/Story Metrics:
Cross-Platform Impressions: 850,000
Click-Thru Rate (Where Available): 2.5% (21,250)
Week-Over-Week Email Signups: +3,312
Email Outreach Performance:
Reach: Approximately ~320,000
Click-Thru Rate: 4% (12,840)
Order Conversion Rate: 5%
Non-Qualifying Orders: 409
10% Off Qualifying Orders: 220
20% Off Qualifying Orders: 85
30% Off Qualifying Orders: 36
Revenue: $32,325
Email Outreach Performance:
Reach: Approximately ~320,000
Click-Thru Rate: 4% (12,840)
Order Conversion Rate: 5%
Non-Qualifying Orders: 409
10% Off Qualifying Orders: 220
20% Off Qualifying Orders: 85
30% Off Qualifying Orders: 36
Revenue: $32,325
Email Outreach Performance:
Reach: Approximately ~320,000
Click-Thru Rate: 4% (12,840)
Order Conversion Rate: 5%
Non-Qualifying Orders: 409
10% Off Qualifying Orders: 220
20% Off Qualifying Orders: 85
30% Off Qualifying Orders: 36
Revenue: $32,325
Standard Post (Instagram, Facebook, TikTok)
Standard Post (Instagram, Facebook, TikTok)
Standard Story Post
Standard Story Post
EMAIL OUTREACH
EMAIL OUTREACH
SEC. 02 OF 03
// PAID MEDIA
Meta Ad Metrics:
Impressions: 900,000
CTR: 3% (27,371)
Orders: 1,080 (4% Conv.)
CPM: $8.00
Spend: $7,200 // Revenue: $28,350
Meta Ad Metrics:
Impressions: 900,000
CTR: 3% (27,371)
Orders: 1,080 (4% Conv.)
CPM: $8.00
Spend: $7,200 // Revenue: $28,350
Meta Ad Metrics:
Impressions: 900,000
CTR: 3% (27,371)
Orders: 1,080 (4% Conv.)
CPM: $8.00
Spend: $7,200 // Revenue: $28,350
Meta Ad Metrics:
Impressions: 900,000
CTR: 3% (27,371)
Orders: 1,080 (4% Conv.)
CPM: $8.00
Spend: $7,200 // Revenue: $28,350
TikTok Ad Metrics:
Impressions: 420,000
CTR: 2% (8,244)
Orders: 210 (2.5% Conv.)
CPC: $0.63
Spend: $5,250 // Revenue: $5,308
TikTok Ad Metrics:
Impressions: 420,000
CTR: 2% (8,244)
Orders: 210 (2.5% Conv.)
CPC: $0.63
Spend: $5,250 // Revenue: $5,308
TikTok Ad Metrics:
Impressions: 420,000
CTR: 2% (8,244)
Orders: 210 (2.5% Conv.)
CPC: $0.63
Spend: $5,250 // Revenue: $5,308
TikTok Ad Metrics:
Impressions: 420,000
CTR: 2% (8,244)
Orders: 210 (2.5% Conv.)
CPC: $0.63
Spend: $5,250 // Revenue: $5,308
Google Ad Metrics:
Impressions: 420,000
CTR: 2% (8,478)
Orders: 336
CPM: $4.50
Spend: $1,899 // Revenue: $11,760
Google Ad Metrics:
Impressions: 420,000
CTR: 2% (8,478)
Orders: 336
CPM: $4.50
Spend: $1,899 // Revenue: $11,760
Google Ad Metrics:
Impressions: 420,000
CTR: 2% (8,478)
Orders: 336
CPM: $4.50
Spend: $1,899 // Revenue: $11,760
Google Ad Metrics:
Impressions: 420,000
CTR: 2% (8,478)
Orders: 336
CPM: $4.50
Spend: $1,899 // Revenue: $11,760
// RESULTS
SEC. 03 OF 03
Total Paid Media Spend: $14,349
Total Revenue Generated: $77,743
Return on Ad Spend: 3.17x
Total Paid Media Spend: $14,349
Total Revenue Generated: $77,743
Return on Ad Spend: 3.17x
Total Paid Media Spend: $14,349
Total Revenue Generated: $77,743
Return on Ad Spend: 3.17x
Organic and Email:
Drove $32,325 in revenue through 1.17M impressions, +3,312 new email signups
Organic CTR: 2.5% / Email CTR: 4% / Email Conversion Rate: 5%
Organic and Email:
Drove $32,325 in revenue through 1.17M impressions, +3,312 new email signups
Organic CTR: 2.5% / Email CTR: 4% / Email Conversion Rate: 5%
Organic and Email:
Drove $32,325 in revenue through 1.17M impressions, +3,312 new email signups
Organic CTR: 2.5% / Email CTR: 4% / Email Conversion Rate: 5%
Organic and Email:
Drove $32,325 in revenue through 1.17M impressions, +3,312 new email signups
Organic CTR: 2.5% / Email CTR: 4% / Email Conversion Rate: 5%
Paid Social and Search:
Meta Ads: $28,350 revenue on $7,200 spend (3.9x ROAS, 3% CTR)
TikTok Ads: $5,308 revenue on $5,250 spend (1x ROAS, 2% CTR)
Google Ads: $11,760 revenue on $4,400 spend (6x ROAS, 2% CTR)
Paid Social and Search:
Meta Ads: $28,350 revenue on $7,200 spend (3.9x ROAS, 3% CTR)
TikTok Ads: $5,308 revenue on $5,250 spend (1x ROAS, 2% CTR)
Google Ads: $11,760 revenue on $4,400 spend (6x ROAS, 2% CTR)
Paid Social and Search:
Meta Ads: $28,350 revenue on $7,200 spend (3.9x ROAS, 3% CTR)
TikTok Ads: $5,308 revenue on $5,250 spend (1x ROAS, 2% CTR)
Google Ads: $11,760 revenue on $4,400 spend (6x ROAS, 2% CTR)
Paid Social and Search:
Meta Ads: $28,350 revenue on $7,200 spend (3.9x ROAS, 3% CTR)
TikTok Ads: $5,308 revenue on $5,250 spend (1x ROAS, 2% CTR)
Google Ads: $11,760 revenue on $4,400 spend (6x ROAS, 2% CTR)
Opportunities for Improvement:
In the future, I'd reallocate budget away from TikTok ads the moment I get the idea they're underperforming, and double-down on the high ROAS ads (Google/Meta). I was told my results would be better with a clearer call-to-action and segmented offers through email, considering how strong our list growth was for this campaign.
Opportunities for Improvement:
In the future, I'd reallocate budget away from TikTok ads the moment I get the idea they're underperforming, and double-down on the high ROAS ads (Google/Meta). I was told my results would be better with a clearer call-to-action and segmented offers through email, considering how strong our list growth was for this campaign.
Opportunities for Improvement:
In the future, I'd reallocate budget away from TikTok ads the moment I get the idea they're underperforming, and double-down on the high ROAS ads (Google/Meta). I was told my results would be better with a clearer call-to-action and segmented offers through email, considering how strong our list growth was for this campaign.
Opportunities for Improvement:
In the future, I'd reallocate budget away from TikTok ads the moment I get the idea they're underperforming, and double-down on the high ROAS ads (Google/Meta). I was told my results would be better with a clearer call-to-action and segmented offers through email, considering how strong our list growth was for this campaign.
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// VIEW MORE PROJECTS
// VIEW MORE PROJECTS
